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A Selling Technique to Close More Deals

This is a selling technique that will guarantee you close more business with your customers. It is a sales tactic that is so simple, it is almost laughable. It is something you need to do with every client.

Ask for the business!


We are assuming you have done the proper sales cycle activities to get to this point. We are also assuming you have linked your value statement to the customer’s business issues. You have set yourself apart from your competitors and you are in a position to close the deal.

Ask for it. Many salespeople ignore this simple selling technique. Some sales professionals seem afraid to ask the question. They seem nervous what it might lead to. They assume their customer relationship will close the deal for them.

They are often disappointed.

Ask for the business. There are specific articles below to help you frame your close. But the simple fact that many salespeople never ask for the sale is remarkable. There is a time to stop selling and start asking!

Think about it. The customer is expecting you to ask for their business. They understand the customer-vendor relationship you share. They understand it is how you make a living. Don’t be afraid to pull the trigger. You will offend no one.

The worst the customer can do is say “no”. Which in sales terms simply means not yet!

It is your job. It is the most exciting moment you will have during your sales career. When the answer is “yes”, there is no better feeling.

To call this a sales technique is almost overkill because it is simply common sense. Be better than your competitors. Know when to stop selling and when to start closing deals.

Thanks for reading.

Good selling.



Sales Closing Strategies

The alternative sales close
The incremental selling close
The authorization deal close
Checkout another selling technique


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