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Sales and TrainingSales and training go together like salt and pepper. You can’t become a successful salesperson without some level of training. The top sales people in the profession know this to be true, and they continue to sharpen their skills on a yearly basis.Do you?
Think about it. When people say “that guy is a born salesman”, that is an unfortunate stereotype. The best salespeople in the industry have taught themselves how to be effective at their craft. They have learned how to effectively interact with their customers and how to connect their value statement to the clients needs. Top performing sales professionals have also adopted an effective sales process model. There are a variety of different sales processes you can apply, and they all have one thing in common. They formalize the sales activities right from prospecting customers to closing a sale. Without an effective sales process map, you risk spending time on low value activities. You also risk misaligning your value statement with the customer needs. And most of all, you risk formalizing a customer relationship that can turn a one time deal into a lifelong customer. People aren’t born with this ability. Some may have natural talents more conducive to selling, but there is a huge amount of the sales profession that needs to be taught. That is why sales and training needs to be thought of in the same context. We find it astonishing how many companies think that you can simply put someone into a sales job without any formal training. Every other profession requires some level of education to match the requirements of the role. A nurse, fireman, fast food employee and lawyer all need training to match their responsibilities. So do salespeople. Sales and training are critical in today’s climate because the conditions of the role have changed. The stereotype of selling ice cubes to the Inuit is terribly unfair. Today’s salesperson needs to be competent at creating long lasting customer relationships and problem solving. You can change the game on your competitors by smashing the “smooth talking” typecast some people associate with salespeople. Customers today want to deal with someone who can solve their business issues, not someone who comes in with a canned sales pitch. Your job is to understand the customer, their business, their challenges and tie your value statement to their needs. You need to learn how to ask the right questions. You need to learn how to ask questions. You need to learn how to listen. You need to learn how to structure your selling in a sales process model. And you need to learn how to align your companies value statement with the needs of the customer. Some people think closing sales are easy. But they’re not. It is important for a company to have a sales and training program. If your company doesn't have the ability to bring you formalized sales training, there are a number of online sales training aids that can be of assistance. There are also a number of books that can help put the profession in context and help you make more sales. The key for you is to learn and practice. Be calculated. Be relevant to your clients. Beat your competition and make the money you know you deserve. Thanks for reading. Good selling.
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