Definition of Customer
The definition of customer as defined by the Merriam-Webster dictionary doesn’t even scratch the surface of how you need to view your clients. Their definition is as follows ;
As a salesperson you need to think well beyond this definition. As someone who wants to make serious money in sales, you need to expand your definition of customer. How you define customer will lay the foundation for your customer relationships.
Set yourself apart from your competitors and have the right attitude. Be passionate about your clients. During business hours they are the most important things in your life. Adopt this outlook and your success will sky rocket.
Dig deep and consider what your customers and sales prospects mean to you. Give yourself a head-start and consider the ideas below.
- A customer is someone who is always right
- A customer is someone I may disagree with
- A customer is someone who is going to make me money
- A customer is someone I listen to attentively
- A customer is someone whose problems I aim to solve
- A customer is someone I don’t need to be friends with
- A customer is someone I want to have a strong relationship with
- A customer is someone who will help me get a new car
- A customer is someone I will communicate with clearly
- A customer is someone who will be able to trust me
- A customer is someone whose satisfaction is important to me
- A customer is someone who will help me get me a new house
- A customer is someone I will help become successful
- A customer is someone who will help make me successful
- A customer is someone who is the lifeblood of my business
- A customer is someone…
The rest is is up to you…
Get the right mind-set when thinking about your business customers. You will become a much better salesperson and will build the kind of customer relationships your competitors will envy. Now go out there and win.
Thanks for reading.
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