Client Party Idea

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Make sure you match your client event to the type of crowd your business deals with. For example a blue collared clientele may not enjoy an evening at the symphony as much as a white collar crowd might. You have to think about the make-up of your customer base before you spend your valuable budget dollars.

Whatever the event and whatever time of year, make sure your party is relaxed. The last thing people want to do after hours is attend a stuffy occasion. Try to provide an experience they will enjoy and ideally something that will be memorable.

Customers can be somewhat on guard at a client event. In all likelihood they won’t know many people. As such they may be uncomfortable in the beginning. Introduce them to your counterparts and other customers. If your party is seen as a good networking opportunity for them, that will play in your favor.

Try not to dive too deep into work unless the customer takes you there. The event is to get to know them. And equally important, let them get to know you. It is key for them to see you as a person and not as a “sales representative”. A good customer party provides an ideal backdrop for this to happen.

Remember, build the relationship. If you need to sell at the party, do it delicately. If you try to close a deal, do it in an understated manner. Be careful your customers don’t think your selling switch is always “turned on”.

Take some time to think about the right client party idea for your customers. Be unique. Be relaxed. And build the relationships that will be key to the success of your business.

Get out there and win.

Thanks for reading. Good selling.

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